A Minneapolis-based
recruiting partner
01
Story & Mission
Rarity was built by people who know agency life from the inside.
Our team brings 40+ combined years inside the creative industry, operating where the pressure is real. Inside agencies. Inside pitch rooms. Inside moments where the wrong hire costs momentum, margin, and credibility.
We’ve:
-
Built and scaled independent agencies through growth and acquisition
-
Operated inside global agency networks, including WPP, Dentsu, and other top-tier shops
-
Partnered with global brands across healthcare, technology, finance, CPG, and beyond
We’ve built teams under impossible timelines.
We’ve led growth when expectations were high and tolerance was low.
We’ve seen how the right leader can change the trajectory of an agency and how the wrong one quietly drags it backward.
Rarity exists because we lived the problem.
We stepped out of agency life to solve one of its hardest challenges: identifying and placing creative leadership that can actually operate at agency speed, under agency pressure, with agency politics in play.
We’re not recruiters.
We’re insiders. Strategic partners. Advocates for agencies that refuse to lower the bar.
If you want resumes, there are plenty of firms for that.
If you want leaders who can help elevate, you’re in the right place.
02
Who We Serve
We focus on both sides of the marketing ecosystem—agencies and in-house teams— all roles creative.
Our agency experience gives us a deep understanding of the pace, demands, and client-facing skills required to thrive in that environment. At the same time, we know how in-house marketing teams operate, where the priorities shift toward brand stewardship, business impact, and cross-department collaboration.
This dual perspective allows us to match the right talent to the right context—whether it’s building a pitch-winning agency team or strengthening a brand’s internal marketing engine.
01
Creative Agencies
Focused on branding, design, and storytelling, creative agencies help companies develop the ideas, visuals, and campaigns that shape how audiences see and engage with a brand.
02
Digital Marketing Agencies
Experts in online growth, digital agencies specialize in paid media, SEO, content marketing, email, and performance-driven campaigns that generate measurable results.
03
Media Agencies
Media shops handle the strategy, planning, and buying of advertising space across channels—from traditional TV and print to digital, programmatic, and social—ensuring brands get the most value from their ad spend.
04
Public Relations (PR) Agencies
PR firms build and protect reputations, securing media coverage, managing corporate communications, and navigating crises while shaping how brands are perceived in the public eye.
05
Integrated / Full-Service Agencies
These agencies combine multiple disciplines—creative, media, digital, PR, and strategy—under one roof, offering end-to-end solutions for brands that want a single partner to manage their entire marketing ecosystem.
06
In-House Marketing Teams
Rather than outsourcing, many brands invest in their own internal marketing departments. In-house teams are embedded in the business, allowing for faster execution, closer collaboration with leadership, and marketing strategies that directly align with business goals.
03
Our Values
Integrity First
No pushing bad fits just to fill a role. We want to be your hiring partner for the long run.
Partnership Over Transactions
We're an extension of your team, not just a vendor. We want to supply candidates that exceed your expectations.
Creativity Matters
We understand the work, and we know the people who make it happen. We are visual creatures, so we put our best on display.
Efficiency Without Sacrifice
Speed, but never at the expense of fit.
04
Our Process
01
Alignment & Intake
We start by understanding your agency, the role, and the realities behind the hire. Not just the job description, but the pressure points, personalities, and expectations tied to it.
02
Targeted Search
We conduct a focused search within our private network and beyond it, identifying leaders who already operate at the level you need. No public posting. No noise.
03
Deep Vetting
Every candidate is screened through an agency-lens. We assess leadership style, decision-making, client presence, and ability to perform under real-world constraints.
04
Shortlist Presentation
You’re presented with a tight group of qualified candidates. Each one is there for a reason. No filler. No maybes.
05
Placement & Partnership
We stay involved through the offer and transition, ensuring alignment on both sides. The goal isn’t just to fill the role. It’s to raise the bar.
05
Why Work with Rarity
We understand agency life
Our team brings 40+ years inside creative agencies, leading teams, pitching clients, and hiring under pressure. That experience allows us to evaluate talent the way agencies actually operate, not how resumes read.
Private searches, not volume recruiting
Rarity conducts focused, discreet talent searches designed for critical leadership roles. No job boards, no inbox floods, and no longlists. Just intentional placement built around fit, performance, and longevity.
We place leaders
We assess candidates beyond titles and portfolios, focusing on decision-making, leadership presence, and the ability to operate when expectations are high and timelines are tight.
We protect your standard
Every candidate presented has been vetted through an agency-specific lens. Fewer interviews. Better alignment. Higher confidence that the hire will raise the bar, not slow the room down.
06
Contact Us
Ready to Partner with Us?
Contact us today.